New business: Models for durable-engineered products

A vintage model of robust-durable comprehensible products

Time’s come for change. It had come yet, CV-19 is not even a pretext. Three arrows for the NBM (New business models):

  • Pure technology strategy
  • The commercial arrow strategy
  • The holistic asimmetric manufacturing strategy

And the push-pull prelations among them:

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  1. The Technology strategy arrow for vintage Manufacturing

Key: THCT: Transverse hierarchical connected technology, with two well defined parts. The operation of the Part 1 heavily conditions the nature and limits of the Part 2.

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The new Vintage Design must be based on details, and (*)a detail is a relevant or irrelevant valuable part of the product that:

  • Delights, surprises, or means implicit reliability
  • Is not trivially manufacturable, nor do it automatic
  • Needs an appreciable “human-touch”
  • Is prone to find out some ingenious tricks to support human tasks and limit cost
  1. Comercial: Saling THCT
  • The law is: “Sale THCT as the product core and the product sense”, so
    • “Sale ANY PRODUCT as a little piece of art”.
    • “Broad and create “elites” instead of narrow-limiting them”
  • Teach product technology as a part of it to be proud, both you and the customer
  • Then, empower technology assesment, tunning and self repairing by customers
  • Tech and fine details (*) driven Marketing
  1. The vintage manufacturing strategy:
    • Make it broadly compatible with an humanized cyber-factory
    • Converge cyber with artisanal: leave any detail (*) to humans, even if it could be automated: BASIC VINTAGE MANUFACTURING LAW
    • Automate reliable-precise-agile-as full as it is compatible with this LAW
    • Asimmetrical process intelligence: Apply ICT-AI to the rutinary most repetitive processes. This is the domain where:
      • AI application is easier to craft and make it comprehensive
      • AI is more reliable
      • AI has more sense cutting out silly failures that could ruin the concepts built on an excellent product
      • AI so removes low added value time from qualified people

Finally: Don’t wait to do that, though clear opportunities arise with new product developments, otherwise create them by re-engineering critical existing ones.

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